One Africa. Many Sellers. One Network.

The African sellers reshaping global commerce.

A promotional network for African entrepreneurs selling on Walmart Marketplace. We host their stores, showcase their catalogues and stream their live shows — every order is completed on Walmart.

7
Stores listed
6
Countries
4
Live shows / week
Featured storeEst. 2019

Made in the US.
Sold to the world.

Featured sellers ship textiles, single-origin coffee and handmade homeware from the continent to buyers in 41 states.

Nigeria → USAVisit store

Live now

2 shows streaming

Popular stores

The stores buyers return to

Ranked by visits and catalogue depth across the network.

All stores

Featured products

Pieces worth crossing an ocean for

A rotating edit of products from verified African sellers, each linked to the seller's own shop or Walmart listing.

Browse all products

Seasonal promotions

Offers from the network

New sellers

Just joined the network

Freshly listed businesses making their first appearance on the platform.

New arrivals

Premium sellers

The sellers investing in their reach

Premium members get featured placement across the network, richer storefronts and deeper analytics on who visits their store.

  • Homepage placement
  • Priority recommendations
  • Advanced analytics
  • Promotion tools
See premium plans

Countries represented

From 24 countries, selling into every state

Sellers based in Africa, the United States and Europe. Filter the directory by country to find a business, a craft or a community near you.

Explore the directory

Our mission

African businesses are already excellent. They just need to be seen.

African Sellers Network exists to make African-owned businesses impossible to overlook. We gather sellers trading on Walmart Marketplace into one professional network, give each one a storefront worth sharing, and bring buyers closer to the people behind the products.

01

Visibility

A searchable directory built for discovery, not buried listings.

02

Credibility

Verification badges and business profiles buyers can trust.

03

Promotion

Live shows, campaigns and direct links to each seller's Walmart listings.